Type the words “digital marketing” into Google Search, and you’ll get back an incredible 193,000,000 results. That’s a lot of content to get through. To save you the trouble of separating the must-reads from the skippables, we dug into our own data to uncover some of the most popular articles on the topic of digital marketing from the past year. Here are Think with Google’s most-read pieces of 2019. 3 ways Google Marketing approaches SEO The latest research from web analytics company Parse.ly shows Google Search accounted for around half of external referrals to the publishers in its network. So if you have a website and you’re hoping people will land on it, it’s important to have an SEO strategy in place. That’s no different for the Google Marketing team. “We have 7,000 websites that are managed by hundreds of product and marketing teams all over the world,” explains Sean O’Keefe, a website optimization expert here at Google. That’s why we’ve put in place a cohesive ...
Type the words “digital marketing” into Google Search, and you’ll get back an incredible 193,000,000 results. That’s a lot of content to get through.
To save you the trouble of separating the must-reads from the skippables, we dug into our own data to uncover some of the most popular articles on the topic of digital marketing from the past year. Here are Think with Google’s most-read pieces of 2019.
3 ways Google Marketing approaches SEO
The latest research from web analytics company Parse.ly shows Google Search accounted for around half of external referrals to the publishers in its network. So if you have a website and you’re hoping people will land on it, it’s important to have an SEO strategy in place.
That’s no different for the Google Marketing team. “We have 7,000 websites that are managed by hundreds of product and marketing teams all over the world,” explains Sean O’Keefe, a website optimization expert here at Google. That’s why we’ve put in place a cohesive SEO strategy that we can rely on no matter what changes are introduced — and that others can learn from
In 2017, the singer Rihanna launched Fenty Beauty, a cosmetics brand whose slogan, “Beauty for All,” made its goals quite clear: to shake up an industry that had until then largely ignored underrepresented, underserved women and cultures.
It achieved those goals and more. “In our first year of business, Fenty Beauty became the biggest beauty brand launch in YouTube history, drove huge success commercially, and was named one of Time Magazine’s best inventions of 2017,” explains Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty.
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