SHARING AND CARING

  Type the words “digital marketing” into Google Search, and you’ll get back an incredible 193,000,000 results. That’s a lot of content to get through. To save you the trouble of separating the must-reads from the skippables, we dug into our own data to uncover some of the most popular articles on the topic of digital marketing from the past year. Here are Think with Google’s most-read pieces of 2019. 3 ways Google Marketing approaches SEO The  latest research  from web analytics company Parse.ly shows Google Search accounted for around half of external referrals to the publishers in its network. So if you have a website and you’re hoping people will land on it, it’s important to have an SEO strategy in place. That’s no different for the Google Marketing team. “We have 7,000 websites that are managed by hundreds of product and marketing teams all over the world,” explains Sean O’Keefe, a website optimization expert here at Google. That’s why we’ve put in place a cohesive SEO strategy t